Insight-to-Design Pipeline

1. Business Insight Report

Identify who your audience really is, how you’re perceived, and where you have competitive gaps.

Examples:

  • 3-star reviews consistently mention confusing branding or inconsistent tone.

  • Competitors are all leaning modern/minimal while your aesthetic skews overly corporate.

  • Customers are unclear on your service scope or pricing model.

2. Strategic Recommendations

Using the data we collected from an average of 25 hours of research, we analyze the data for trends, outliers, and averagesto identify what needs to shift in brand visuals, messaging, or experience.

Examples of what we help you determine:

  • Are your colors and typography aligned with your actual customer demographic?

  • Is your logo still doing its job?

  • Do your photos reflect the people you’re trying to attract?

3. Brand Identity Design & Visual Direction

Create or refresh:

Logo + visual system

Brand voice guide

Mood board based on findings

Photography style guide (lighting, color grading, posing, wardrobe, etc.)